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How to grow your business with content marketing


Do you have a smartphone and you are in business, are you a business owner or about to start one? I made this is specially for you! ย To start with first, stop telling your customers to come and buy they are tired of hearing that always, learn to use content marketing to achieve your goal. Content is an organized thought, idea, experience or information published online which comes in the following formats.

  • ๐•๐ข๐ฌ๐ฎ๐š๐ฅ
  • ๐€๐ฎ๐๐ข๐จ
  • ๐•๐ข๐๐ž๐จ๐ฌ

Content Marketing is a form of marketing that enables you to create & share online educative materials with the goal to directly or indirectly promote your business solution (brand) to penetrate the subconscious mind of your targeted audience (Market)


๐—ช๐ก๐š๐ญ ๐ฆ๐š๐ค๐ž๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ๐ฌ ๐ž๐ง๐ ๐š๐ ๐ข๐ง๐ ?


  • Helpful
  • Relevant
  • Originality
  • Engaging
  • Educative
  • Insightful
  • Compelling
  • Usefulness
  • Entertaining
  • Easy to Share
  • Easy to Consume
  • Storyline/Message

You must be #intentional with your content with a specific purpose & audience in mind to enable you to measure your expected results. Meaning you need a ๐ฐ๐ž๐ฅ๐ฅ-๐ฉ๐ฅ๐š๐ง๐ง๐ž๐ & ๐œ๐š๐ซ๐ž๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ designed with creativity & skill fullness to enable you to transfer your thoughts.Do you know that in 1996 we have just 100,000 websites but today we have over 1 billion because majority now understand the power of

๐‚๐Ž๐๐“๐„๐๐“ ๐Œ๐€๐‘๐Š๐„๐“๐ˆ๐๐†?


๐‚๐Ž๐๐“๐„๐๐“ ๐ˆ๐’ ๐Š๐ˆ๐๐†


So, my dear friend always ensures your content follow these steps below

  • ๐ˆ๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ
  • ๐€๐ญ๐ญ๐ซ๐š๐œ๐ญ
  • ๐’๐ž๐ฅ๐ฅ

As an entrepreneur content are not just created randomly and it’s not about writing anything that comes to your mind. This is a planned strategy with a goal to bring your business to a certain expected result within a timeline.


๐Š๐„๐˜ ๐€๐‘๐„๐€ ๐“๐Ž ๐‡๐€๐•๐„ ๐ˆ๐ ๐Œ๐ˆ๐๐ƒ ๐—ช๐‡๐„๐ ๐‚๐‘๐„๐€๐“๐ˆ๐๐† ๐‚๐Ž๐๐“๐„๐๐“


  • ๐˜๐จ๐ฎ๐ซ๐†๐จ๐š๐ฅ
  • ๐˜๐จ๐ฎ๐ซ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž
  • ๐˜๐จ๐ฎ๐ซ๐๐ข๐œ๐ก๐ž
  • ๐˜๐จ๐ฎ๐ซ๐‘๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ
  • ๐˜๐จ๐ฎ๐ซ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ๐ฌ
  • ๐˜๐จ๐ฎ๐ซ๐ก๐ข๐๐๐ž๐ง๐‚๐š๐ฅ๐ฅ๐“๐จ๐€๐œ๐ญ๐ข๐จ๐ง

To be successful in content marketing you learn to go beyond #CONTENT CREATION and put in more energy in management & Optimization. Email, LinkedIn, Twitter and Facebook are currently ranked the 4 Top channels used by Business To Business (B2B)


๐—ช๐ก๐ข๐œ๐ก ๐จ๐ง๐ž ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ฎ๐ฌ๐ข๐ง๐  ๐ฆ๐ฒ ๐๐ž๐š๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐จ๐ฐ๐ง๐ž๐ซ?


Your ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ž๐›๐ฃ๐ž๐œ๐ญ๐ข๐ฏ๐ž should among the following!


  • Increase in Sales
  • Get more site visit
  • Generate More Leads
  • Improve your personal or brand reputation
  • Get more social media followers

Engaging Content marketing plays a very vital role in business Lead generation & brand awareness, which comes in form of;


  1. ๐•๐ข๐๐ž๐จ๐ฌ
  2. ๐•๐ข๐ฌ๐ฎ๐š๐ฅ๐ฌ
  3. ๐๐ฅ๐จ๐ ๐ ๐ข๐ง๐ 
  4. ๐‹๐ข๐ฏ๐ž๐•๐ข๐๐ž๐จ๐ฌ
  5. ๐๐จ๐๐œ๐š๐ฌ๐ญ๐ข๐ง๐ 
  6. ๐ˆ๐ง๐Ÿ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ

The following are basic facts about content marketing to your business as an entrepreneur!If you are in business start using content marketing in line with your core business solution areas you will have better brand awareness & sales results


  • You will be able to create sustainable lead generation /Magnets to attract paying and a well-niche market (audience)
  • As a business owner, your ability to use Videos & Visuals content gives you a special heart to heart connection with your audience
  • Your long, educative and grammars free post perform better than your short and undefined post.
  • This makes your niche market have an increasing interest in your products & services

๐˜๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฆ๐ฎ๐ฌ๐ญ ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ญ๐ก๐ข๐ฌ ๐ซ๐ฎ๐ฅ๐ž


  1. Attention (Ensure you get your audience attention by all means using images or text)
  1. ๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ (Ensure your content will trigger Interest inside of them to want more)
  1. ๐ƒ๐ž๐ฌ๐ข๐ซ๐ž (Your content must be interesting enough to make them desire what you are offering them)
  1. ๐€๐‚๐“๐ˆ๐Ž๐ (Always ensure you add your CALL TO ACTION C.T.A, what do you want them to do after reading your content, is it to call or email you? to visit your website or to buy something?

๐‹๐ž๐š๐ซ๐ง ๐ญ๐จ ๐๐ž๐ฅ๐ข๐›๐ž๐ซ๐š๐ญ๐ž๐ฅ๐ฒ ๐—ช๐ซ๐ข๐ญ๐ž ๐ฅ๐จ๐œ๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐š ๐ ๐ฅ๐จ๐›๐š๐ฅ ๐ฆ๐ž๐ง๐ญ๐š๐ฅ๐ข๐ญ๐ฒ.


ยฉAbraham Ofure Orukpe


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