Do you have a smartphone and you are in business, are you a business owner or about to start one? I made this is specially for you! To start with first, stop telling your customers to come and buy they are tired of hearing that always, learn to use content marketing to achieve your goal. Content is an organized thought, idea, experience or information published online which comes in the following formats.
Content Marketing is a form of marketing that enables you to create & share online educative materials with the goal to directly or indirectly promote your business solution (brand) to penetrate the subconscious mind of your targeted audience (Market)
𝗪𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭𝐬 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠?
- Easy to Share
- Easy to Consume
You must be #intentional with your content with a specific purpose & audience in mind to enable you to measure your expected results. Meaning you need a 𝐰𝐞𝐥𝐥-𝐩𝐥𝐚𝐧𝐧𝐞𝐝 & 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 designed with creativity & skill fullness to enable you to transfer your thoughts.Do you know that in 1996 we have just 100,000 websites but today we have over 1 billion because majority now understand the power of
𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐈𝐒 𝐊𝐈𝐍𝐆
So, my dear friend always ensures your content follow these steps below
As an entrepreneur content are not just created randomly and it’s not about writing anything that comes to your mind. This is a planned strategy with a goal to bring your business to a certain expected result within a timeline.
𝐊𝐄𝐘 𝐀𝐑𝐄𝐀 𝐓𝐎 𝐇𝐀𝐕𝐄 𝐈𝐍 𝐌𝐈𝐍𝐃 𝗪𝐇𝐄𝐍 𝐂𝐑𝐄𝐀𝐓𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐄𝐍𝐓
To be successful in content marketing you learn to go beyond #CONTENT CREATION and put in more energy in management & Optimization. Email, LinkedIn, Twitter and Facebook are currently ranked the 4 Top channels used by Business To Business (B2B)
𝗪𝐡𝐢𝐜𝐡 𝐨𝐧𝐞 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐮𝐬𝐢𝐧𝐠 𝐦𝐲 𝐝𝐞𝐚𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫?
Your 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 should among the following!
- Increase in Sales
- Get more site visit
- Generate More Leads
- Improve your personal or brand reputation
- Get more social media followers
Engaging Content marketing plays a very vital role in business Lead generation & brand awareness, which comes in form of;
The following are basic facts about content marketing to your business as an entrepreneur!If you are in business start using content marketing in line with your core business solution areas you will have better brand awareness & sales results
- You will be able to create sustainable lead generation /Magnets to attract paying and a well-niche market (audience)
- As a business owner, your ability to use Videos & Visuals content gives you a special heart to heart connection with your audience
- Your long, educative and grammars free post perform better than your short and undefined post.
- This makes your niche market have an increasing interest in your products & services
𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐮𝐬𝐭 𝐟𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐢𝐬 𝐫𝐮𝐥𝐞
- Attention (Ensure you get your audience attention by all means using images or text)
- 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 (Ensure your content will trigger Interest inside of them to want more)
- 𝐃𝐞𝐬𝐢𝐫𝐞 (Your content must be interesting enough to make them desire what you are offering them)
- 𝐀𝐂𝐓𝐈𝐎𝐍 (Always ensure you add your CALL TO ACTION C.T.A, what do you want them to do after reading your content, is it to call or email you? to visit your website or to buy something?
𝐋𝐞𝐚𝐫𝐧 𝐭𝐨 𝐝𝐞𝐥𝐢𝐛𝐞𝐫𝐚𝐭𝐞𝐥𝐲 𝗪𝐫𝐢𝐭𝐞 𝐥𝐨𝐜𝐚𝐥𝐥𝐲 𝐰𝐢𝐭𝐡 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲.
©Abraham Ofure Orukpe